HR, Effective Sales and Services

HR, Effective Sales and Services (4)

Sales Promotion Strategy

10 July 2018, 5:20 am Written by

What is this about?

This course is concerned with strategic approaches to managing advertising and sales promotion programs. Topics include selecting target audiences; setting program objectives; developing and implementing creative strategies, and judging creative media. The programme emphasizes the importance of promoting one’s business as an important part of daily activities. The course teaches learners the effective means of business promotion-tried and true sales strategies. Different promotional strategies that can be used to increase the company’s bottom line are discussed e.g. use of coupons, giveaways or incentives.

Why should you enroll?

This intensive 3-day training course will demonstrate to learners that place decisions are concerned with providing products/services to the customer at the right time and place. The four main types of promotional tools; advertising, sales promotion, publicity and personal selling are explained in detail. Positioning and the concept of promotion are fully explained. The different forms of sale promotions; customer promotions, trade promotions and business and sales force promotions are discussed in full. At the end of training the learner will also have a better understanding of what is and the purpose of consumer promotion. The training will also equip learners with the concept of segregation and the four factors of segregation; geographic, demographic, psychographic and behavioural are discussed. The product life cycle is discussed in detail i.e. definitions and the different stages. This programme teaches students the practical way to develop a sales promotion program.

What are the topics covered?

The program covers the following main areas:

  • Explain the four P’s of marketing
  • Promotion and promotional tools.
  • Explain the concept of positioning
  • Sales Promotions, Objectives & benefits
  • Role of advertising in sales promotion campaigns
  • Different types of Sales Promotions and the benefits
  • Consumer Promotions, Trade Promotions, Business and Sales Force Promotions
  • Segmentation - how this can be done
  • How promotions can be carried out in a variety of ways
  • Effective promotion tools to be used for targeting the correct segment of customers
  • Product Life Cycle - different stages & promotion tools to be used
  • How a sales promotion program is developed and implemented?
  • Role of a sales person in the development, implementation & evaluation of a sales promotion campaign
  • Various evaluation techniques that can be used

Credits Awarded

3 credits

What is the duration?

This is a 3 day course

Who should attend?

This course is a "must" if you are planning to either secure an entry-level position or are looking to seize the opportunity to advance in a marketing environment. The following people can attend:

  • Marketing
  • Sales and customer service
  • Corporate planning and business development
  • Product
  • Advertising and brand management
  • Customer service and Key account management
 
 

Negotiation Skills

10 July 2018, 5:19 am Written by
What is this about?

This course will teach participants to determine how a negotiation will conclude before it even starts. This Negotiation Skills Training Course provides participants with practical negotiation techniques applicable to negotiation in many contexts and situations. This course will arm you and your team with winning negotiation skills and tactics so you feel better prepared, more confident and have greater control in the negotiation process.

Why should you enroll?

The course will give the learner the confidence and skills to be able to plan and implement a successful negotiation. The learner will be able to recognize manipulative tactics, and deal with them, and will be better able to find creative solutions that lead to a win: win outcome. The course will help participants (negotiators) to determine if they have gotten a fair deal or not. This programme will teach participants to determine if they will win or lose before a negotiation even starts, to spot dirty tricks from a mile away, to take the essential steps of a skilled negotiator and more.

What are the topics covered?

The program covers the following main areas:

  • Your values and how they impact on your negotiations
  • Understanding the nature of the gap between you and the other party
  • What does win:win really mean?
  • Preparing for a negotiation
    • know yourself and your preferred negotiation style
    • being clear about your aims, setting objectives
    • finding out as much as you can about the other party's needs and aspirations
    • developing a strategy for success
    • framing
  • Conducting a negotiation
    • establishing a productive environment
    • your negotiating team and their roles
    • opening a negotiation
    • five top tips for negotiators
    • recognising and dealing with 'underhand' tactics and manipulation
    • finding imaginative solutions rather than beating the other party into the ground
  • Skills you will need
    • assertiveness - how to be assertive, but not aggressive, in negotiations
    • questioning skills
    • listening skills
    • summarising and synthesising skills

Credits Awarded

2 credits

What is the duration?

This is a 2 days course

Who should attend?

This course is designed to provide an introduction to the basic skills of negotiation and is suitable for anyone who negotiates with suppliers, partners, customers or colleagues.The course is designed for anyone whose work involves negotiation or persuasion - with individuals or in groups. This is for all people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

 
 

Email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +267 363 5406 for a customised annual training plan for 2017 at no extra cost.

 
 
 

What is this about?

This course helps to prepare students for today’s changing workplace. Materials on problem solving, self-management, and teamwork are included. The focus is on developing skills needed to work in diverse groups, overcoming problems and resolving conflict. This course examines the basics of building teams in the global business environment.

Why should you enroll?

This intensive 2-day training course will demonstrate to learners why building effective teams are important in the global business environment. Topics include: the team building process, workplace culture, online and interpersonal team communications, problem-solving and group decision-making, personality differences within teams, and motivation. Students will focus on team roles, creating effective teams, managing team conflict, managing stress, and developing team diversity.

What are the topics covered?

  • Understand the importance of working as a team in an organization.
  • Identify ways to become a good team player.
  • Identify the barriers and enablers in good teamwork.
  • Identify ways to enhance the enablers and reduce the barriers.

Credits Awarded

2 credits

What is the duration?

This is a 2 - day course

Who should attend?

  • Any individual in an organization who leads a team or participates within a team environment that must produce results.
 
 

Email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +267 363 5406 for a customised annual training plan for 2017 at no extra cost.

 

Customer Care

10 July 2018, 5:12 am Written by
 

When and Where?

Date: 29 May – 30 May 2017 Venue: Gaborone-Francistown-Maseru

What is this about?

Customer service is a crucial buzzword in the corporate world today. Just about every company seems to understand just how important customer service is and many have started to find ways to improve and measure customer service. In this course we are going to look at what customer service is and isn't and identify how you can understand and provide good customer service.

Many businesses want to achieve "good customer service". Right now that's the brass ring of business training and vision-casting and many companies are analyzing their current mission and realigning it to be increasingly customer-focused. Do you give return business to a company that provides poor customer service support? Probably not! You and everyone else want better customer service, and it's one of the driving forces of why consumers shop at one place and not another.

Why should you enroll?

In this customer care training course, participants learn the essential skills necessary to deliver excellent customer service through real world exercises and group activities. The course teaches service representatives critical skills in the areas of professionalism, communication, managing the call, managing the customer, managing job stress and other skills such as cross-selling. The course ensures that the students can transfer these skills to the job and thereby provides a significant return on the training investment for the organization.

What are the topics covered?

  • Introduction to Customer Service
  • What is Customer Service?
  • What is excellent customer service?
  • What is the importance of exceeding customer service and the three levels of customer service?
  • What is the importance of communicating using body language?
  • Why is it important to resolve customer complaints?
  • How do you handle difficult behaviour?
  • What are the four methods that attract new customers?
  • What is it important to know your product or service?
  • What are the roles and responsibilities of employees in customer service?

Credits Awarded

2 credits

What is the duration?

This is a 24 - hour course

Who should attend?

  • Newly hired customer service representatives
  • Experienced customer service representatives
  • Call coordinators and service dispatchers
  • Representatives of service oriented organizations
 
 

Email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +267 363 5406 for a customised annual training plan for 2017 at no extra cost.